During the sixties Timex became a US Time subsidiary brand (in 1969 US Time definetely changed its name to Timex Corp.).

From 68 to the early '70s Timex produced several Mickey Mouse watches, reintroducing a fully Mickey image and bringing the watch back to its former glory. In 1968 the "Mod" Mickey was introduced and was an instant success.



 Size of the 'Mod' was 33 mm, issued with the disntictive wide 'broad' strap. It came in a well upholstered and hinged black plastic or cardboard box with the outer and inner lid decal script reading 'Ingersoll Mickey Mouse copyright W.D.P.'  A Minnie Mouse version was also produced to complement the Mickey Watch.