​​​In the 1940s, Bulgari incorporated the snake motif into the design of some of their ladies’ watches.  The popular pieces were sculpted in the form of the coiled serpent.  These flexible gold "snake bracelet-watches" were meant to be worn wrapped around the wrist with one end consisting of the serpent's head adorned with jewels and hiding the dial of the watch.  In ancient Roman times, the image of the coiled snake symbolized immortality and was often used in talisman that people wore for good luck .  For Bulgari, the snake has become a signature design theme used throughout their history.

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Bulgari's coiled snake watch underwent further evolutionary changes in the 70s.  The new watches were more stylized designs inspired by the original forms.  They were made up of plain flexible links, employing a technique known as Tubogas linking and consisted of geometrically shaped open dials instead of the previously concealed snake head dials.

In late 1980s this beautiful tri color gold tubogas serpente was launched.